copywriting, strategy, design, typography
Chamonix is a ski resort in France that is notoriously dangerous. This project was presented to me by Brandon Henderson of ‘Wieden + Kennedy’ which challenged me to advertise for such a menacing resort. I created a typeface for a comic and a series of ads to glorify its deep emotional appeal. The same psychological thrill that draws one to enjoy the horror genre is the same thrill that inspires one to indulge in life-threatening activities.